lost in transition

Tuesday, August 23, 2005

Take your pants back off

About a month or so ago I saw a commercial in a magazine or on TV or something for kool-aid. Now I watched a lot of cartoons in the late eighties and early nineties, and I remember Kool-aid commercials. It was always a bunch of kids sitting around a picnic table in an extra-sunny backyard looking pretty bored. They also had to be next to a big brick fence wall (looking back, I never knew anyone who had a giant brick wall in their backyard. Although, I suppose it could have been their house but that really doesn't make sense because the Kool-aid man destroys the wall), ok the Kool-aid man crashes through the wall and then the party begins.

The Kool-aid man is a giant, anthropomorphic version of a pitcher, but with legs. The Kool-aid man I remember was naked. At least I was sure enough of that fact to notice something amiss when I caught a Kool-aid commercial in People magazine. Somehow they managed to put pants on this character. Last time I checked drinkware doesn't have genitalia, and it doesn't have legs either, for that matter. They had to put the legs on though, presumably to enable him get a running start to go crashing through all those walls and subsiquently providing sugary refreshment to bored children. I can deal with the legs, but putting pants on the Kool-aid "man" (come to think of it it could be a Kool-aid woman for all we know) in the name of modesty is just too much for me. I added pictures below to illustrate my point.

Lets also keep in mind most Warner Bros cartoon characters are naked, Disney ones too. Those cartoons came out in the early 1950's, ten years before Jeanie from I Dream of Jeanie(sp?) was aired so long as Barbara Eden kept her bellybutton covered.

I was under the impression we were a depraved, highly sexualized society. I like that about America, we're skanky, so take the pants off the Kool-aid man and let it all hang out, its not like we haven't seen it before.

God, they added a shirt too.

I hope you enjoyed the irrelevance of this post, I'm feeling much better than I was a bit ago.

You should also know, I've only had Kool-aid a few times in my life, I dug real juice. Frankly I don't even like Kool-aid, it tastes like crap.

2 Comments:

Anonymous Anonymous said...

I never got into Kool-aid as a kid becuase I didn't know that you were supposed to add your own sugar until one day Chuck told me that I make sucky Kool-aid nad I cried. In the commercials, they never showed the mom's adding in the CUPS and CUPS of sugar, they just added the packet and it was a natural rockin' party. I thought that's all there was too it.

It is for these same reasons that I nearly failed many an assignment for choosing to NOT stop and read the directions at the top of the page beforehand.

My parents would come home from parent-teacher conferences and tell me that all of my teachers say that I need to follow the directions more. To this I would reply that I make my own directions, I'm a woman in my own right. And thats when my mom started calling me a "feminazi".

3:09 PM  
Blogger Sandra said...

Follow up, May 2006 The Kool Aid man is wearing camo cargo. YES fucking camo cargos! What is this, Thursday during late 1999?!?

1:18 AM  

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